Edelman has announced the promotion of Gurpreet Brar who is moving into the role of General Manager, Brussels.

Gurpreet has been with Edelman as the Managing Director of the UK Public Affairs team since 2014. In this time, he has proven himself to be a first-rate leader, restructuring the UK team, building out offers for purpose advocacy, government affairs and campaigning.

Prior to joining Edelman, Gurpreet was a Partner at Bell Pottinger following three years as Chief of Staff to Lord Turner, then Chairman of the UK’s Financial Services Authority (FSA), between 2010 and 2013.

Michael Stewart, President & CEO Edelman Europe & CIS, said of Gurpreet’s promotion: “As the home of the European political agenda, Brussels is a high priority market for the region, and Gurpreet brings a raft of experience leading and executing pan-European strategic communications and integrated Public Affairs campaigns across multiple sectors and markets. His deep sector knowledge and expertise, as well as his innovative approach to public policy engagement for organisations such as Unilever, Tata Steel and Pfizer will ensure Edelman is at the forefront of helping clients navigate the ever-evolving Brussels legislative agenda”.

Gurpreet said: “I am delighted to be taking up the role as General Manager of a key office in the Edelman network at this challenging time for the future of our continent. I’ve had a fantastic two and a half years restructuring the UK Public Affairs team and I look forward to growing a fully integrated communications agency in the heart of Europe’s political landscape.”