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2025 Edelman Trust Barometer

Trust and the Crisis of Grievance

EXPLORE THE FINDINGS

Our Sectors

Shaping perceptions, driving results

Every sector is unique. That's why we've built a team of experts with deep knowledge and experience in a variety of business sectors.
Services

Building trust, one story at a time

Navigating the EU policy jungle can be overwhelming, but with Edelman by your side, it doesn't have to be.
Edelman Global Advisory (EGA)

Building trust in today's evolving geopolitical environment

Edelman Global Advisory provides our clients with guidance around strategic relationship building with key influencers, interpreting policy and regulatory changes in the market, developing innovative programs and platforms as well as issue advocacy.

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We have done this before

UN agency in Brussels

Communications strategy for UN agency in Brussels

A UN agency recently underwent internal changes that left it without a clear communications strategy for the Representation Office in Brussels. The challenge was to develop a plan that would effectively position the agency as a thought leader in its area [...]

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Lidl Hellas

Micro-targeting Greek Shoppers

Lidl Hellas had accrued a large audience but was struggling to engage them or attract more without ever-increasing paid budgets.

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Many faces, one voice

Lung Cancer Europe

Today, lung cancer is the most common and deadly cancer in Europe. Unfairly stigmatized, and misunderstood by society, progress in tackling this killer has been too slow for too long. The shocking truth is that a lung cancer patient has the same chance of survival as 40 years ago.

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Leading International Airline Group

Building policy engagement and awareness

A leading airline group impacted by European legislation found that its low profile in Brussels was hindering its engagement around key issues. 

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General Electric in Europe

General Electric Garages

With the challenge of reinvigorating interest in invention, innovation and manufacturing, Edelman Brussels supported GE in bringing the ground-breaking GE Garages to Europe for the first time.

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Janssen

Make Blood Cancer Visible

Blood cancer is something the public knows little about and it’s a cancer many governments don’t prioritise.

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Edelman Data and Intelligence (DXI)

A DISTINCTLY HUMAN APPROACH: DATA WITH EMPATHY

At DXI, we use data and intelligence to help businesses and organizations build trusting relationships with people: making communications more authentic, engagement more exciting and connections more meaningful.

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Latest updates

Insight

Businesses must step up to help rebuild trust in a better future

Insight

Europeans are polarized and pessimistic about their futures

Insight

The power of diversity and passion

Insight

Edelman Appoints Stefan Borst as EMEA Head of Energy

Insight

2023 Edelman Trust Barometer: EU Findings

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office 2023

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