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Our Work
For more than 70 years, we have led campaigns with real impact on consumers, society, and the bottom line.
The 2025 Edelman Trust Barometer
The 2025 Edelman Trust Barometer unveils a world shadowed by grievance, where economic anxieties and political polarization have eroded public trust.
25 Years of Trust
Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.
Edelman AI
Edelman AI guides organizations in harnessing artificial intelligence with a firm commitment to transparency, accountability, and trust.
Gen Z Lab
A dedicated consortium of 250+ GenZers around the globe, poised and ready to help marketers and brand leaders engage their generation effectively.
